5-Step Framework for Building Brand Advocacy on Social Media

Brand advocates find a way to talk about their experiences and satisfaction with a brand, no matter the scenario. Brand advocates are your most faithful and engaged followers, who will take action when prompted.

For typical businesses, brand advocates are the customers who leave positive feedback on a brand's social post or in the Amazon review section. 

In this PDF, you'll learn five steps to build a strong brand advocacy program around your brand or your client's. With these steps, you can identify your existing brand advocates, establish your goal for partnering with these brand advocates, and think about the creative way to reach those goals on social media.

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Why You Should Download This?

Having worked on iconic brands like Oscar Mayer, Clorox, Burt's Bees, Fireball Whisky, and Kool-Aid, as well as challenger brands like Merrick Pet Care, and A2 Milk, I've been able to see what works and what doesn't work from a process standpoint.

And I've got the social proof with campaign success on Oscar Mayer, Kool-Aid, and Fireball Whisky, affording me the opportunities to speak at several business and networking events, including Chicago Social Media Week (November 2017) and the Social Rock Conference in Rockford, Illinois (May 2019), the Cristo Rey Network national conference (October 2022).

PS: If you like my content, be sure to visit my blog for more of my writing on social media and influencer marketing, or follow me on Twitter for more tips and tricks.